Three places effort doesn't scale.
Listening to every call is impossible.
One rep, you can listen to a third of their calls and coach with context. Past four, the math breaks. The standard fix is sampling: three or four calls a week per rep, often batched into a Friday review block. By the time the right call surfaces, those same mistakes have already cost five more appointments and a deal or two.
You can't tell which calls landed.
A handful of calls get a real listen each week. The rest live in CRM dispositions reps fill out at the end of the day, and the dashboards built on top of them. The data looks complete on screen. 37% of reps admit fabricating it when the form gets heavy. The version that loses the deal rarely makes it into the room, so the next call sounds like the last one.
You ramp them. Then they leave.
Sales turnover runs 25–35% a year. Half of new hires leave before they hit quota, taking months of ramp investment with them. The standard response is more polish on the onboarding deck, more structured ramp programs, more sales kickoff. None of those show a new rep what a winning call actually sounds like on the phone. So they guess at what works, and the ones who don't catch on leave.
Habits, shaped by the right calls.
Good calls become the model.
Reps already do things right on calls. They hold a pause. Slow down on an objection. Match the buyer's energy. Orbit tags those moments and surfaces them back. The rep hears themselves doing it right, and the behavior compounds call after call.
Bad ones get flagged early.
Reps make small mistakes too. They talk over an objection. Miss a pricing question. Promise something they shouldn't. Orbit catches it by call three, not call thirty. The rep sees the pattern before it sets, and bad habits die small.
The pattern doesn't drift back.
Coaching wears off. The objection-handling that improved in month three gets sloppy by month six. Orbit keeps watching the same tickers, and the moment the pattern starts to slip, you catch it. Reps stay where they got to, instead of relearning the same lesson twice.
Good habits stick. Bad ones don't. Reps get better, faster.
Coach the call, not the recap.
Calls land in your inbox.
Tell us what to flag. A phrase, a missed question, a tone shift, a fumbled objection, a long pause before "no." When a call matches, you get a ping with the moment cued up. No more search bar.
Wins and losses, side by side.
When a rep nails an objection or books a meeting at speed, that's a teachable call for everyone else. Orbit flags the wins the same way it flags the losses. The whole team learns from the best moments without you screening hundreds of recordings.
Catch the pattern early.
Three calls this week stalled on the same pricing question. The system catches the trend before the fourth call repeats it, so you coach the pattern, not the symptom.
We tune. You teach.
Alerts organized by rep, by ticker.
We connect your CRM and dialer, build your first set of tickers, and set up alerts you can drill into in two clicks.
Coachable calls land in your inbox.
Tickers go live. We tune the criteria with you until the alerts are catching the moments worth your time. Hours, not weeks.
You know which reps need help on what.
Weekly reviews surface where each rep is winning and where they're slipping. New tickers when you need them. Ramp times drop on surfaced exemplars.
Trained on your top reps, not a template.
Your top performers become the model.
We pull patterns from their actual recordings to define what "good" sounds like for your team. Your objections, your verticals, your phrasing. The tickers learn from your real winners, not generic frameworks.
Surfaced calls within the first 30 days.
By day 30, your queue is showing the moments worth your time. If patterns we agreed on aren't firing, we tune until they are. No quarterly check-ins.
New objections, new tickers.
Your team's call patterns shift. New competitors come up. New objection styles emerge. We add tickers as you need them. The signal stays current.
You'll see it work on the stack you're already used to. Or we keep tuning.
Let's see if Orbit fits.
Your team's time zones, your country's rules.
We've run the sales playbook ourselves.
We don't store or use your data.
And 100+ more business tools.