Looking for a Gong alternative?

Conversation intelligence platforms — Gong among them — record your calls, transcribe them, and give your team a searchable library with analytics on top. That part genuinely works, and for teams that use it, it's valuable.

The common failure isn't technical. It's that using it is a job, and it lands on someone who already has one. Reviewing calls, tagging what matters, spotting the pattern across a week, and getting that to the right rep before they repeat it — that's real weekly work, and it competes with running a sales team.

Which is why the honest question isn't "which platform is best?" It's "who is going to do the work?"

Every option in this category falls on one side of a line.

• A platform gives your team capability. It records, transcribes, analyses, and surfaces. Someone on your side turns that into coaching.
• A service gives you an outcome. Someone outside your team does the reviewing and hands you the calls worth your attention.

Both are legitimate. They fail differently, though: a platform fails quietly by going unused, and you often don't notice for two quarters. A service fails loudly — the calls stop being useful and you can see it inside a month.

Orbit is a managed service. We review every recorded call, flag the ones worth coaching against criteria you define, and tie each action back to the deal in your CRM.

Your reps don't onboard anything. They keep using the CRM and dialer they already have. What changes for them is that the calls you flag show up in their development sessions — in their own voice, with the moment cued up.

• Sits on top of HubSpot, Salesforce Enterprise, GoHighLevel, Pipedrive, or Airtable — no CRM migration.
• Works with the dialer you already use rather than replacing it.
• Four to eight weeks from first conversation to flagged calls landing.
• If the flags stop being useful, we retune. That's the service, not an upsell.

• Who reviews the calls each week — someone on my team, or someone on yours?
• What happens in month four, when the novelty has worn off and nobody has logged in?
• How does a flagged moment actually reach the rep who needs it?
• What does this write back into my CRM, and who maintains that connection?
• If it stops working, how quickly would I know?

Ask us the same ones. If the answers point you at a platform, that's a useful outcome for you and a short call for us.

If you already have a sales enablement function with the time and appetite to run it, a conversation intelligence platform is very likely the right purchase. You get the raw material, full control, and a team who will actually use it.

The same goes if what you want is the searchable archive itself — for onboarding, for deal reviews, for compliance. That's what these products are built for, and a service is a strange way to buy it.

Orbit is for the case where the coaching work has no owner. If it has one, buy them good tools instead.