Looking for a Gong alternative?
Worth settling one thing before you shop. Every platform in this category scores your calls against its own idea of a good call. Your coaches already have their own. The question is which standard gets applied.
The scores are fine. They're just not yours.
Conversation intelligence platforms, Gong among them, record your calls, transcribe them, and hand your team a searchable library with analytics over the top. That part works, and for teams who use it it's worth the money.
But any product that scores a call has to decide what a good one looks like before it has ever heard yours. That decision ships in the box. It's a reasonable general answer, and it is not the answer your coach gives when they sit down with a rep on a Tuesday.
Your coach already knows what they're listening for. The discovery question that has to get asked. The objection this team keeps fumbling. The promise nobody should be making. That standard exists — it's just in one person's head, and it only ever reaches the handful of calls they had time to open.
So the question isn't which platform scores best. It's whose standard gets applied to the other nine hundred calls.
A general standard, or your one.
Both purchases put every call in front of something that reads it. They differ in what it's reading for.
- A platform applies a model built to work across thousands of companies. Broad by design, because it has to be. Your team turns those signals into coaching.
- Orbit applies the rubric your coaches already use. We ask them for it, and every call gets graded against that — your objections, your verticals, the beats you insist on.
Neither one coaches anybody. A person still does that. What changes is whether the thing reading your calls is looking for what your coach would look for.
Your rubric, on every call.
We ask whoever coaches your team for their rubric — the beats a call should hit, what counts as landing one, what counts as skipping it. It's theirs; we don't invent it and we don't argue with it. Then we build the system that grades every recorded call against it and hand back the ones worth your coach's time, cued to the moment.
Your coaches keep coaching. We don't sit in their one-on-ones and we don't tell your reps anything. What we take off them is the part that doesn't scale: listening to everything to find the few that matter.
Your reps onboard nothing. They keep the CRM and the dialer they already have. What changes for them is that the calls your coach flags turn up in their development sessions, in their own voice, with the moment cued up.
- The rubric is your coaches' own, not a template and not ours.
- Sits on top of HubSpot, Salesforce Enterprise, GoHighLevel, Pipedrive, or Airtable — no CRM migration.
- Works with the dialer you already use rather than replacing it.
- Two weeks from first conversation to flagged calls landing.
- When your standard changes, we change the rubric. That's the service, not an upsell.
Questions worth asking anyone on your shortlist.
- What is this scoring my calls against, and who decided that?
- If my coach disagrees with a score, what changes — and how long does it take?
- What happens in month four, when the novelty has worn off and nobody has logged in?
- How does a flagged moment actually reach the rep who needs it?
- What does this write back into my CRM, and who maintains that connection?
Ask us the same ones. If the answers point you at a platform, that's a useful outcome for you and a short call for us.
When a platform is the better buy.
If nobody at your company can say what a good call sounds like yet, we're the wrong purchase. Orbit applies a standard; it can't invent one for you. A platform's general model is a genuinely useful place to start, and you can come back when you know what you'd change about it.
The same goes if what you want is the searchable archive itself — for onboarding, for deal reviews, for compliance. That is what these products are built for, and we'd be a strange way to buy it.
Orbit is for the team that already knows what good sounds like, and can only prove it on the calls somebody had time to open.
Two different purchases.
| A conversation intelligence platform | Orbit | |
|---|---|---|
| Graded against | A model built to work across thousands of companies | Your coaches' own rubric, exactly as they already grade to it |
| Who coaches the rep | Your coaches | Your coaches |
| Who finds the calls worth coaching | Someone on your team, in the library, every week | Us — every call, every week |
| When your standard changes | You adjust what you look for | Your coaches tell us, and we re-grade every call against it |
| Rep adoption | Needed — the value depends on people logging in | None — reps keep their existing CRM and dialer |
| Best fit | You want the archive, and your team will run it | You have a standard, and it only reaches a few calls |
Tell us what your coach listens for.
Thirty minutes with your call volume, your CRM, and whoever coaches your team. We'll say plainly whether a platform or Orbit is the better fit — including when it isn't us.