You own the number. You can't hear the calls.
Past four reps, personally reviewing calls stops being possible. Orbit finds the ones worth your attention and puts them in front of you, every week.
The math broke somewhere around rep five.
With one rep, you can listen to a third of their calls and coach with real context. With four, you're sampling. With ten, you're guessing — and the guessing is invisible, because the dashboard still looks complete.
So coaching becomes a Friday block: three or four calls per rep, whichever ones were easy to find. That's about 5% of what happened on the phones, chosen at random rather than because something went wrong in them.
8 of 160 — three or four per rep, whichever were easy to find. The other 152 are never heard by anyone.
160 of 160 — every recorded call, checked against the criteria you set. You still only look at the handful that deviated.
~160 calls in a typical week · illustrative
What sampling actually covers, against what happened.
Meanwhile the mistake a rep made on Monday has been repeated in four more conversations by the time anyone hears it.
The calls worth your time, already found.
You tell us what matters — a missed discovery question, a fumbled objection, a promise nobody should be making, a long pause before a no. We review every recorded call against it.
What reaches you is a short queue: the calls that actually deviated, with the moment cued up and a line explaining why it's there. Not a library to search. A list to act on.
- Wins and losses side by side, so the good calls become the model rather than an anecdote.
- Patterns across reps — when three calls stall on the same objection, you see it before the fourth.
- Every action tied back to the deal in your CRM, so pipeline reviews use the same facts.
The calls worth your time.
Every conversation, scored and ranked. Start at the top — these are the calls where a few minutes of coaching moves a deal.
Mostly about — a mix of clean closes and coachable habits — strong reps winning meetings, and a few losing them on the brush-off.
Next step — start at the top; the highest-scored calls are your model examples, and the flagged ones are where five minutes of coaching moves a deal.
Marcus Bell
VP of Sales at a mid-market logistics firm — the economic buyer, on the call.
Confident, warm delivery with natural pitch variation. Pace sits in a healthy range and the prospect gets plenty of room to talk — a model open to learn from.
- Earned permission before pitching — set the tone for a two-way call.
- Tied the product to a pain the prospect named, not a generic benefit.
- Asked for the meeting directly and got a same-week slot.
- Closed with a failsafe so the booking survives a no-show.
- Never asked about budget — the deal can stall when pricing surfaces later.
- A four-second pause before the calendar ask let the energy dip.
- Took the prospect’s "next week-ish" on timeline without pinning a date.
The queue your team opens each week — sample data shown.
Nobody has to adopt anything.
Your reps keep the CRM and dialer they already use. There's no new login, no tagging discipline to enforce, no adoption push to run six weeks after purchase.
For a rep, the only visible change is that the calls you flag show up in their development sessions — their own voice, the exact moment, what worked and what didn't.
That matters because every coaching tool that depends on someone remembering to log in eventually competes with running a sales team, and loses.
When this is worth a call.
- Your team makes more calls in a week than you can sit through.
- The same mistakes keep surfacing in pipeline reviews.
- Your reps are guessing at what good sounds like, because the good calls never get shared.
- You're weighing an enablement hire against a system that already exists.
Strongest fit is B2B SaaS and technology companies from 50 to 1,000 employees with active SDR or BDR teams. Below that, the coaching pain usually isn't sharp enough yet to be worth the money.
Twenty minutes, your actual numbers.
Bring your call volume, your CRM, and the mistakes you keep seeing. We'll tell you plainly whether Orbit earns its place — including if it doesn't.