Your dashboards are clean. The inputs aren't.
Call outcomes reach your CRM through a rep filling in a form at the end of a long day. Orbit puts what actually happened on the call next to what got logged.
You're forecasting on self-reported outcomes.
Almost everything your reporting stands on comes from dispositions reps type in after the fact. The board looks complete. It's also the one part of the pipeline nobody independently checks.
When the form gets heavy, the data gets softer — 37% of reps admit to entering CRM data they know isn't accurate. The version of the call that lost the deal is rarely the version that gets logged.
Which means the input to your forecast is the one number in the business with no second source.
A second source, tied to the same deal.
Orbit reviews every recorded call against criteria you define, and writes each flagged moment back against the deal it belongs to in your CRM. Not a parallel system — the record you already run on.
- Flagged calls attached to the deal, so pipeline reviews argue from evidence rather than recollection.
- Patterns across reps and stages, not just per-call scores.
- An audit trail of what was flagged, when, and what happened next.
The calls worth your time.
Every conversation, scored and ranked. Start at the top — these are the calls where a few minutes of coaching moves a deal.
Mostly about — a mix of clean closes and coachable habits — strong reps winning meetings, and a few losing them on the brush-off.
Next step — start at the top; the highest-scored calls are your model examples, and the flagged ones are where five minutes of coaching moves a deal.
Marcus Bell
VP of Sales at a mid-market logistics firm — the economic buyer, on the call.
Confident, warm delivery with natural pitch variation. Pace sits in a healthy range and the prospect gets plenty of room to talk — a model open to learn from.
- Earned permission before pitching — set the tone for a two-way call.
- Tied the product to a pain the prospect named, not a generic benefit.
- Asked for the meeting directly and got a same-week slot.
- Closed with a failsafe so the booking survives a no-show.
- Never asked about budget — the deal can stall when pricing surfaces later.
- A four-second pause before the calendar ask let the energy dip.
- Took the prospect’s "next week-ish" on timeline without pinning a date.
Every flagged call ties back to the deal in your CRM — sample data shown.
Nothing gets ripped out.
Orbit is CRM-agnostic by design. It sits on top of what you already run and integrates with the dialer your team already uses.
- CRMs: HubSpot, Salesforce Enterprise, GoHighLevel, Pipedrive, Airtable. (Salesforce Pro and below lack the API access this needs.)
- Dialers: RingCentral, Aircall, Dialpad, JustCall, PhoneBurner, CloudTalk, Koncert, GoHighLevel's built-in, and others.
- No migration, no new system of record, no second place for data to live.
- Four to eight weeks from discovery to first flagged calls. No six-month implementation.
How we handle call data — retention, access, and the vendors involved — is written out on the security page rather than left to a sales call.
When this is worth a call.
- You don't fully trust the disposition data your reporting rests on.
- Half the features of your current sales stack sit unopened.
- You've been asked to prove coaching is working and can't, either way.
- You're evaluating another tool and want to know who actually operates it.
Strongest fit is B2B SaaS and technology companies from 50 to 1,000 employees with active SDR or BDR teams.
Bring your stack. We'll be specific.
Twenty minutes on your CRM, your dialer, and what you'd want written back. You'll get a straight answer on what integrates cleanly and what doesn't.