Your best rep already knows the answer. It's stuck in a call.
Enablement fails on evidence, not ideas. Orbit surfaces the calls that prove the point, so the playbook is built from what actually worked on your phones.
Curriculum is easy. Evidence is the hard part.
You can write the objection-handling module in an afternoon. What takes weeks is finding the three calls that prove it — the one where the rebuttal landed, the one where it didn't, and the one where the rep never tried.
So training gets built from memory and hypotheticals. Reps sit through a session about a scenario, then go back to the phones and hit a different one.
8 of 160 — three or four per rep, whichever were easy to find. The other 152 are never heard by anyone.
160 of 160 — every recorded call, checked against the criteria you set. You still only look at the handful that deviated.
~160 calls in a typical week · illustrative
The examples you need are almost always in the calls nobody had time to hear.
Top performers become the material.
You define what you're looking for — a specific opener, a discovery question that keeps getting skipped, the moment a rep folds on price. We check every recorded call against it and hand you the ones that matched.
- Model calls, pulled from your own team, not a vendor's demo library.
- The same mistake across four reps, grouped — so you coach the pattern instead of the person.
- Real audio with the moment cued, so a rep hears themselves rather than a description of themselves.
Training built on your own recordings gets an argument reps can't have with you: it's their voice.
You find out in days, not quarters.
The usual enablement cycle is: run the session, wait a quarter, look at the number, guess whether it worked.
When every call is being checked against the behaviour you trained, you can see the behaviour change — or fail to. If a module didn't land, that shows up in next week's calls instead of next quarter's pipeline review.
And when the criteria stop catching what matters, we retune them. That's the service, not a change request.
When this is worth a call.
- You're building training from memory because pulling the examples takes too long.
- Onboarding leans on a handful of old recordings everyone has already heard.
- You suspect your top rep does something specific that nobody has written down.
- You can't tell whether last quarter's training changed anything.
Strongest fit is B2B SaaS and technology companies from 50 to 1,000 employees with active SDR or BDR teams.
Bring the behaviour you're trying to teach.
Twenty minutes. Tell us what good sounds like on your calls, and we'll show you how it gets found and put in front of the rep who needs it.